Here is exactly what happens when you work with Breculia AI — from the first 15-minute discovery call to hundreds of personalized emails sending every day, with weekly management keeping it optimized.
We talk through your ICP (ideal customer profile): target industry, company size range, decision-maker title, geography, and what a good reply looks like for your business. You share editor access to your Clay account and campaign access to your Instantly account. I learn the context that separates your best-fit prospects from wasted credits.
You leave with a clear picture of what the system will look like before a single dollar changes hands.
Day 0 — 15 minutesI build your Clay table from scratch on your account. The enrichment waterfall pulls from Apollo as primary, with Hunter and Prospeo as fallbacks — so you get verified emails even when Apollo misses. Each row is enriched for first name, work email, job title, company, website, funding stage, employee count, and LinkedIn URL.
The waterfall is structured to maximize enrichment coverage while minimizing Clay credit burn — the exact logic most DIY tables miss.
Day 1 — in progressFor each of the 500 initial leads, the AI reads the company signals from Clay — what they do, their funding stage, their recent activity — and writes a unique first line tailored to that specific prospect. Not a mail-merge token. A real observation about their business that makes them want to keep reading.
Your Instantly campaign is configured with warmed sending domains, optimized send timing, sequence logic, and deliverability settings (DKIM, SPF, DMARC verified). The campaign is reviewed end-to-end before first send.
Day 1–2 — build completeYour first 200 personalized emails start sending. A 20-minute Loom walkthrough is delivered to your email — showing exactly what was built in Clay, how the enrichment waterfall works, what the Instantly campaign structure looks like, and how to read the metrics that matter.
You're not handed a black box. You understand your own system.
Day 2 — live and sendingEvery week: 500 new leads added and enriched. Email copy updated based on what reply data shows. Domain health and deliverability monitored. A/B tests run on subject lines and openers. A monthly report delivered showing emails sent, open rate, reply rate, and meetings booked.
You review replies and jump on sales calls. I handle everything that keeps the machine running.
Every week — ongoingEvery tool serves a specific purpose in the system. You pay Clay and Instantly directly — you own the accounts. I operate them.
You own the accounts. Clay, Instantly, Apollo, Hunter, and Prospeo are all on your accounts, billed directly to you (~$600/mo combined). I operate them. If you cancel Breculia AI, your system stays in your accounts — your Clay table, leads, and Instantly campaigns are yours permanently.
Three reasons generic cold email fails — and what the system does differently.
Most DIY Clay tables pull from one data source. When it misses — and it does, often — the row is wasted. The waterfall structure ensures each lead gets enriched by a secondary source (Hunter) and then a tertiary (Prospeo) before giving up. Result: higher valid email percentage, fewer bounces, better sender reputation.
The opening line of every email is written by an AI that has read that specific company's data from Clay — funding stage, what they actually do, growth signals. The result is a first line that references something real about their business, not a token like "Hi {{firstName}}, I loved your recent blog post." Prospects can tell the difference.
Domains are warmed before first send. DKIM, SPF, and DMARC are verified. Sending volume is ramped gradually. Send timing is optimized to the recipient's time zone. Domain health is monitored weekly. Most DIY Instantly setups skip half of this — then wonder why they land in spam at month two.
Real numbers from real campaigns. Industry averages shown for context.
If the system delivers fewer than 5 positive replies in the first 30 days of live campaign, Month 2 is at no charge. You submit a written request to founder@breculia.tech within 30 days of go-live. I verify the Instantly dashboard stats within 3 business days and issue the credit if qualified. Full terms in the Refund Policy.
I'll audit your current outbound setup and show you exactly what the Clay waterfall and Instantly campaign would look like for your ICP. No pitch until you see the gaps yourself.
📅 Book free 15-min call →Or view pricing and services →